"Keep everything as simple as possible, but not too simple." Albert Einstein
The biggest problem with todays software is usability. Even software with the right functionality is useless, if its user interface doesn't follow ergonomics.
Highly specialized tools
Although, there is still a trend to featurism in the software industry, we limit the functionality of our products. You get what you really need - and nothing for marketing purposes. For simplicity we separate functionality - if useful - into highly specialized tools. So, you don't get a swiss knife, but a hammer for your nails, a screw driver for your screws, etc.
To limit and separate functionality helps to keep the user interfaces of the different tools as simple as possible. Even as beginner you get productive results in best time.
Trial to check
We don't like to buy untested software and all this money-back-guarantee stuff. Instead we offer a trial version, you can test extensively for your special needs. If you like it, you buy it.